LOOK OUT : LOOK HERE, is a community-based photographic activity and exhibition that began in May, 2003 as an outlet for the Dupont/Bloor West community of Toronto to express its concerns over the local murder of ten-year-old Holly Jones. In the aftermath, residents felt both ashamed and fearful of their community. The press painted the neighbourhood as a dangerous place with 300 pedophiles living in the vicinity (later proved untrue). Parents kept their children inside, people talked about moving away. The project was developed as a way to get people out to walk, rediscover and claim their neighborhood.

250 disposable cameras were distributed to Holly’s classmates, friends and neighbours, together with a general invitation to the community to participate as well. The project used photography as a way of looking at the Dupont/Bloor West neighbourhood and making a record of things that caught and focused people’s attention.

The project is gesture of support for the Jones family. It is a way to see the local in the sharp focus that photography provides. The exhibition gave the opportunity to participate by selecting favourite images from the 1400 photographs that were made by neighbourhood and to place it within the exhibition.